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Mark

Star Wars: The Rise of Skywalker


ESPORTS INTEGRATION
CONTENT-DRIVEN





           



EPISODE IX
Disney sought to embrace gaming and esports communities, looking to tap into the prominent overlap of gaming fans and Star Wars fans during the theatrical release and subsequent Blue-Ray and digital at-home release of the saga’s finale: Star Wars: The Rise of Skywalker.

We at Ader paired the Disney Star Wars brand with one of the largest and winningest professional esports teams: The San Francisco Shock.

A UNIQUE OBSTICAL
What began as an involved strategy of content, events, and an in-person spectacle soon shifted in light of the Covid-19 pandemic as a stay-at-home culture arose from necessity. 

STREAMY AWARD NOMINATION
During the short campaign flight, SF Shock’s Rise of Skywalker Duel of the Fates content recieved a nomination for the 10th Annual Streamy Awards in the “Multi-Platform Campaign” category, ultimately losing out to Disney themselves with their global launch of the Disney+ streaming service.


Creative – Zach Hannibal, Austin G, Various
Images and Photography – Blizzard, NRG, Disney, Various
Agency - Ader, NRG
Client - Disney, Star Wars
Mark