Magic the Gathering
PRODUCT EXPANSION LAUNCH
CREATIVE CONTENT-DRIVEN STRATEGY
I built plans for two major set expansions for Magic the Gathering. Each campaign needed to capture new audiences while engaging with core players prime for a return. The resulting plan was richly themed to each Magic set, diving into the lore, characters, weapons, and locations of the franchise through unqiue custom content on YouTube.
Strategy Lead - Zach Hannibal
Creative Lead - Zach Hannibal
Analytics - Dave D
Management - Jon C
Creative Lead - Zach Hannibal
Analytics - Dave D
Management - Jon C
Agency - Ader
Client - Wizards of the Coast
Client - Wizards of the Coast