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Zach Hannibal

Art Director, Campaign Strategist, Designer







︎︎︎Marketing & Campaign Strategy


Age of Empires IV
Apex Legends
Avatar: The Way of Water 
Black Widow
Call of Duty
Fortnite Winter Games
Forza Horizon 5
Halo: Infinite
Hyundai
LEGO Star Wars: The Skywalker Saga
Levi’s x Pokémon Collection
Magic the Gathering
Overprime (Paragon)
Star Wars: The Rise of Skywalker
Valorant Game Changers
XBOX
Other Work and Clients  



︎︎︎Creative Direction & Branding


Ader Gaming
Citizen Apparel → Launch
Citizen Apparel → Summer
 Harvest
Narrative 6
Oakwater
More Brand Work
Logos



︎︎︎Illustration & Lettering


Illustration (Various)
Design For Apparel
Custom Lettering Work
Other Artwork



︎︎︎Connect

Instagram
Dribbble
Email

Shop (Narrative 6)




Last Updated 4/3/23
© Zach Hannibal 2013-2023
Mark

LEGO Star Wars: The Skywalker Saga


GAME LAUNCH CAMPAIGN
CUSTOM INFLUENCER-LED PROGRAM            







In March 2022, Warner Bros. Games poised to launch LEGO Star Wars: The Skywalker Saga. Warner Bros. worked with Ader to bolster the launch of this anticipated upcoming title.

We developed a campaign strategy informed by client KPIs, tapping into top-tier gaming and family-oriented creators and their audiences. Our efforts proved to be successful, generating 570,000+ views and 600,000+ engagements. Utilizing tracking links across YouTube and Twitter  allowed us to engage audiences and drove purchases during the launhc week of LEGO Star Wars: The Skywalker Saga.


Strategy Lead - Zach Hannibal
Creative Lead - Zach Hannibal
Analytics - Dave D, Jacob W
Management - Jon C
Agency - Ader
Client - Warner Bros. Games
Mark