LEGO Star Wars: The Skywalker Saga


GAME LAUNCH CAMPAIGN
CUSTOM INFLUENCER-LED PROGRAM
           







In March 2022, Warner Bros. Games poised to launch LEGO Star Wars: The Skywalker Saga. Warner Bros. worked with Ader to bolster the launch of this anticipated upcoming title.

We developed a campaign strategy informed by client KPIs, tapping into top-tier gaming and family-oriented creators and their audiences. Our efforts proved to be successful, generating 570,000+ views and 600,000+ engagements. Utilizing tracking links across YouTube and Twitter  allowed us to engage audiences and drove purchases during the launhc week of LEGO Star Wars: The Skywalker Saga.


Strategy Lead - Zach Hannibal
Creative Lead - Zach Hannibal
Analytics - Dave D, Jacob W
Management - Jon C
Agency - Ader
Client - Warner Bros. Games
Mark