Halo: Infinite
360 GAME LAUNCH CAMPAIGN
IN-PERSON TOURNAMENT EVENT
XBOX approached us with a fiscal year plan for game launches, starting with 3 major brand titles for the quarter: Halo Infinite, Forza Horizon 5, and Age of Empires IV.
For Halo: Infinite, we built a 360 campaign that reached old and new fans across social platfoms. The launch plan cumliminated in a custom in-person tournament event that brought together gamers and celebrities leveraging the pop-culure impact of the Halo franchise.
Strategy Lead - Zach Hannibal
Creative Lead - Zach Hannibal
Analytics - Dave D, Jacob W
Management - Jon C
Creative Lead - Zach Hannibal
Analytics - Dave D, Jacob W
Management - Jon C
Agency - Ader
Client - XBOX, Microsoft
Client - XBOX, Microsoft