Fortnite Winter Games
IN-GAME INTEGRATION + DIGITAL EVENT
EXPERIENTIAL PARTNERSHIP
Levi's x NRG Partnership Event in Fortnite
Ader escorted Levis's flagship brand into the metaverse via Fortnite, developing an in-game collaboration between Epic Games and NRG esports. To achieve this, a third-party developer was recruited to architect a virtual replica of the NRG Castle. This fan-favorite real-life content space was brought to life inside Fortnite for both fans and product placement opportunities for the Levi's partnership.
The in-game experience served as a foundation for an 8-day open qualifier tournament with a four-hour live-streamed finale. The grand finale was broadcast live from the NRG Castle in downtown Los Angeles and hosted by a trio of NRG Fortnite creators. An influencer campaign amplified both in-game digital and finale livestream moments and propelled the campaign to be the 4th most-watched Fortnite stream ever.
Strategy Lead - Zach Hannibal, NRG
Management - Jon C
Graphics - Zach Hannibal, NRG
Management - Jon C
Graphics - Zach Hannibal, NRG
Agency - Ader
Client - Levi Strauss & Co
Client - Levi Strauss & Co