Age of Empires IV
360 GAME LAUNCH CAMPAIGN
BRANDED EXPERIENCE
XBOX approached us with a fiscal year plan for game launches, starting with 3 major brand titles for the quarter: Halo Infinite, Forza Horizon 5, and Age of Empires IV. With a core narrative surrounding heroic gameplay and a goal of spearheading gamings forray into pop culture, XBOX needed strategy that worked for each IP.
Strategy Lead - Zach Hannibal
Creative Lead - Zach Hannibal
Analytics - Dave D, Jacob W
Management - Jon C
Creative Lead - Zach Hannibal
Analytics - Dave D, Jacob W
Management - Jon C
Agency - Ader
Client - XBOX, Microsoft
Client - XBOX, Microsoft